Preface
When we use a cliché like “don’t judge a book by its cover”, we are moving our attention from the cover to the contents of a book, and in doing so, exemplifying the need to appreciate what’s in it, rather than what’s on the outside. The same goes with “beauty is skin deep”. However, within [...]
One of the most overlooked skills in online business is copywriting. Copywriting is a crucial skill that can make the difference between whether or not you make the sale.
For those who don’t know what copywriting is, copywriting is where you write sales copy like ads, sales letters, and any other promotional materials you will use [...]
Creative copywriting is very similar to a sales process in a business scenario -
* You identify a unique need in your niche market;
* You find a way to fill that need;
* You differentiate your way of filling that need (make it unique);
* You set a price for your unique proposition;
* [...]
Traditional advertising and marketing collateral continues to dominate brick and mortar business marketing strategy. However when marketing on the Web, traditional promos and ad copy are out of place largely due to the paradigm shift – the human buyer is no longer the only audience. Web copywriting – or Web Copy follows a different set [...]