For quite long, link building has been one of the time tested methods of website promotion. However link building itself is a difficult task. Days when every link on the website was considered to be a plus point by the leading search engines is long over. Today simple links do not count for page ranking [...]
Preface
When we use a cliché like “don’t judge a book by its cover”, we are moving our attention from the cover to the contents of a book, and in doing so, exemplifying the need to appreciate what’s in it, rather than what’s on the outside. The same goes with “beauty is skin deep”. However, within [...]
One of the most overlooked skills in online business is copywriting. Copywriting is a crucial skill that can make the difference between whether or not you make the sale.
For those who don’t know what copywriting is, copywriting is where you write sales copy like ads, sales letters, and any other promotional materials you will use [...]
Creative copywriting is very similar to a sales process in a business scenario -
* You identify a unique need in your niche market;
* You find a way to fill that need;
* You differentiate your way of filling that need (make it unique);
* You set a price for your unique proposition;
* [...]
Traditional advertising and marketing collateral continues to dominate brick and mortar business marketing strategy. However when marketing on the Web, traditional promos and ad copy are out of place largely due to the paradigm shift – the human buyer is no longer the only audience. Web copywriting – or Web Copy follows a different set [...]
Authors who employ professional writers to ghost write their books often face a common problem once the research, writing, and editing is done. Marketing, for most all writers, remains a mystery and is viewed with circumspect as a self-aggrandizing tangle of press releases and media contacts. Yet, as every writer also knows, marketing is essential [...]
With the national unemployment rate rising to 8.9% in April 2009, a compelling profile becomes essential for any job seeker hoping to stand out from the sea of applicants. As the majority of industries bear the economic slowdown, those companies that are hiring are focusing on qualified candidates who are experts in their field with [...]