An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the…
For a moment, I forget I’m actually sitting [...]
When writing sales copy, it’s essential to get armed with plenty of word weaponry. If you are serious about attracting customers, you need to use powerful writing techniques to draw them in. But, where do you start?
Have you heard of ‘grabbers’ and ‘clinchers?’ Grabbers are phrases designed to attract attention, whereas ‘clinchers’ are persuasive closing [...]
Do you know which two letters of the alphabet are the most influential in a sales letter campaign? They are often overlooked or regarded as an afterthought – but are powerful sales tools when used correctly. Guessed yet?
Here’s a clue. What could be one of the most frequently read parts of a letter? I secretly [...]
Here’s a tip for all of my female readers. It’s OK to send flowers to men! Yes, times have changed. Even the “Macho Man” can be seen going to the spa for a massage or found in the chair next to you at the salon getting a manicure. During the last ten years we florists [...]
There are theories provided by some experts who speculate that as a communicator/writer, you can easily achieve the feedback you desire from your audience/reader. The Bullet Theory of communications by Paul Lazarsfeld, for example, states that a communication medium-an essay, for example-can easily influence its audience by ’shooting’ them with messages that are strategically presented [...]
There are theories provided by some experts who speculate that as a communicator/writer, you can easily achieve the feedback you desire from your audience/reader. The Bullet Theory of communications by Paul Lazarsfeld, for example, states that a communication medium-an essay, for example-can easily influence its audience by ’shooting’ them with messages that are strategically presented [...]
The lyric writing side of songwriting is known to create an enormous number of problems for some folks. No matter how hard they try, they are unable to write a single line that they can be pleased with.
In many cases these very same people make phenomenal advancements in writing music and melodies. However they [...]