An endless topaz sea stretches before me, with its mysterious reefs and silver sunbeam kisses. No footprint other than mine dents the sand. I follow a hermit crab’s sandy trail to the water’s edge, quilted with coral. Takamaka trees, tickled by a cooling Indian ocean breeze, line the…
For a moment, I forget I’m actually sitting [...]
When writing sales copy, it’s essential to get armed with plenty of word weaponry. If you are serious about attracting customers, you need to use powerful writing techniques to draw them in. But, where do you start?
Have you heard of ‘grabbers’ and ‘clinchers?’ Grabbers are phrases designed to attract attention, whereas ‘clinchers’ are persuasive closing [...]
Do you know which two letters of the alphabet are the most influential in a sales letter campaign? They are often overlooked or regarded as an afterthought – but are powerful sales tools when used correctly. Guessed yet?
Here’s a clue. What could be one of the most frequently read parts of a letter? I secretly [...]