If you fail to plan, then you are likely to fail in your endeavor of producing great copy. If you wish to achieve your goals, it is important to gather all the facts.
First, you should anticipate questions the visitors to your site may ask. Normally, there are four questions that a user will have that will need to be answered.
1.What am I doing here?
2.How do I do it?
3.What’s in it for me?
4.Where do I go from here?
So if your site design and navigation can not provide an obvious answer to these questions, then you should look at using copy in order to explain them. It is important that the answers to these questions should be obvious to all your users, and not just those visiting your site for the first time.
So if your site design and navigation can not provide